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Pay per Click advertising is a system where a search engine, such as Google, Yahoo or MSN, will agree to place your ad at a particular spot, on a particular page, on their website for a particular price. The price is determined by a method very similar to an auction. (More)

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Stop Looking For Customers, Let The Customers Find Your Website. You Can Do This In Less Than 24 Hours And Probably The Same Day By Taking Control Of The Three Basic Elements For Internet Advertising!

How to Create a PPC Campaign Yourself

Hi, don't be surprised here, if you hear certain things that you never heard before on the Internet. You see we aren't trying to sell you anything. We've made ours and now we are only trying to help you become an Internet success. it's called "sharing".

First, you need to understand that there are no free lunches on the Internet, or anywhere else in life for that matter. The great advantage of the Internet is that it levels the playing field allowing us all to be successful, but at a greatly reduced cost.

We will provide you with the guidelines for success through the use of Pay per Click Advertising.

This is very powerful stuff. PAY PER CLICK ADVERTISING has been around for a long time. You know why? Because it works!

Don't be misled by all the promises of incredible success on the Internet. These sales pitches come and go, but "Pay per Click" is still here. Enough said. Let's go!

Most of of us make money on the Internet either working as an affiliate, that is selling the products of others, or selling products of our own.

In either event, almost everyone is attempting to make sales, on the Internet, through the use of a website.

THE PAY PER CLICK CONCEPT:
You see, you may have the greatest website in the world. And you may be selling the greatest product in the world.

However, If no one can find your website, they aren't going to see your product and you aren't going to make any sales.

Every visitor to your website should be a person who is
interested in buying your product!

The most efficient and practical method to use Internet search engines was to choose those that provided "PAY PER CLICK ADVERTISING".

To be clear about this, Pay per Click Advertising is a system where a search engine, such as Google, Yahoo or MSN will agree to place your ad on a particular page, on their website, for a particular price.

The price is determined by a method very similar to an auction. This will be demonstrated in detail, shortly.

First, at this time, it makes sense to discuss the creation of a new Pay per Click (PPC) campaign with a PPC search engine.

Since the Google search engine is the most popular PPC search engine, I will use them as an example.

SETTING UP YOUR PAY PER CLICK ACCOUNT:
Your first step would be to accumulate the search words/phrases that
you believe your prospects would use to find your product on the Internet .

Then access the initial set up page for Google. Google's pay per click facility is called AdWords, and can be found at this Internet address

https://adwords.google.com.

Access that page and you will find a button with text stating "start now". Click on that button.

Here you will need to provide sufficient information to Google so that you can open your account with them.

Right at the beginning of the sign-up process, you will be asked for ID information. After all, the search engine needs to have a contact so that various matters can be taken care of if and when they arise.

You will need to provide them with your ID, keywords, at least one ad, a budget and a selection of certain options.

Following the input of the ID information, you will be presented with certain options, usually called "settings" . Some of these settings are very important.

For example, you can control the geographic location, the times of the day and/or the days of the week your ad will be shown, your ad rotation (assuming multiple ads) and your daily or monthly budget etc..

BUDGETING:
You will have the opportunity to limit the search engine's use of your money.

Ordinarily you can set up a monthly or daily budget limitation that the search engine will not exceed. You may have one additional budget option.

You may be able to deposit a sum of money which, when exhausted, will stop your ads from running. Thereby placing an absolute cap on your expenditure.

SEARCH WORDS/PHRASES:

Your next consideration should be the selection of keywords/phrases.

The most important part of a Pay per Click campaign is the selection of the correct keywords.

Since you are the vendor of this product or service, you may have a fair idea of some of the search terms your potential clients would use when searching the Internet for your product or service.

If you select the correct keywords, then you will know that those
using the selected keywords are arriving at your website because
they are truly interested in your product, and, in effect, pre-qualified buyers.

However, we strongly recommend that you use those keywords that you are familiar with as a basis for further research. You should also become familiar with longtail key phrases. If you have no expertise in selecting search terms, you should study the subject.

It's important, when selecting keywords and phrases that you remember this guiding principle.

PAY PER CLICK ADVERTISING SHOULDN'T PRODUCE A TON OF
VISITORS, BUT A TON OF BUYERS!

THE AD:
The second most important element of Pay per Click advertising is the creation of your ad.

Your ad should clearly reflect the information that the visitor is going to
find when he arrives at your website.

For instance, if your ad states "bananas sold at the best price", your webpage that it is linked to should be about bananas, not oranges or pickles, but definitely bananas, being sold at a good price.

It is also important that your ad include at least one important keyword or phrase. After all, your prospect's use of one of your selected keywords is the reason that your prospect is viewing your ad in the first place.

The primary reason that the search words and the ad need to be so targeted is that you only want to be charged for a click when the click is made by a prospective customer or client.

COSTS:
Let's say you now have selected your keywords, created an ad
and your ad now appears on the first page of Google when
someone types one of your selected keywords into the Google search
engine box.

Your ad is being viewed, but at this point there has been no charge
made to your account by Google.

However, if that person then clicks on your ad, three things will occur.

First, the Google page will disappear.

Second, the page in your website which is linked to the ad will appear.

Third, Google billing will make a charge to your account in the amount
that is consistent with the bid price you placed on the keyword in use.

POSITIONING OF YOUR AD:
In order to control your placement (the page and position on the page) with the search engine, you use the power provided by the price you bid on each of your selected search words/phrases.

However, PPC is much like an auction. Whatever your product is, you probably have a competitor selling a competing product using the same PPC search engine.

Your competitors probably also use some of the keywords that you have used.

So, in its simplest term, whoever offers the search engine the greatest profit will be placed in the highest position of the search engine.

For example, let's say you and your competitor are selling widgets if you bid $.50 and your competitor bids $.40 per click, you will rank higher on the page then your competitor.

Your high ranking comes about only as a result of the search engine receiving more money for this click, from you then your competitor!

FINALLY:
it is important for your success that you understand this. This is the way most search engines work.

If Jack bids one dollar for a specific keyword and his and therefore appears that the top of page 1,

And Jill bids $.50 for the same keyword and appears in second place on the same page,

If someone clicks on Jack's ad. It will only cost Jack $.51. That is one cent above Jill's bid.  In other words, with many search engines, no matter what you bid, your costs will only be one cent above the bid just below your bid.

Understanding this Information can work to your advantage. For instance if Jill raises her bid to and $.99, then Jack will have to pay one dollar per click, rather than $.51 per click. This would encourage Jack to lower his bid, thereby giving up his position, providing Jill with his abandoned position.

Monitoring  and adjusting the bid prices on a daily basis will significantly increase the return on your investment.