| GOOD NEWS FOR THE MARKETER |
Pay per Click
advertising is a system where a search engine,
such as Google, Yahoo or MSN, will agree to
place your ad at a particular spot, on a particular page,
on their website for a particular price.
The
price is determined by a method very similar to an auction.
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Thousands Can Now Stop Looking For
Customers, Who Never Thought They Could! Now, Let
The Customers Find You!
Internet Advertising by
Natural (Organic) Submissions,
Made Simple.
Internet advertising through the use of natural,
sometimes called organic, submissions is a specialized process.
The procedure consists of several phases. The phases can
be enumerated as follows:
-
Search
Engine Optimization (SEO) Of the Website to Be Submitted.
-
Website
Classification.
-
Creation
of Landing Pages, Sometimes Called Gateway or Doorway Pages.
-
Presentation of Your Primary Page Information to the Search
Engines And Directories (Such As Google, Yahoo & MSN),
And Many Others, Too Many to Mention.
The search engine optimization primarily consists
of the evaluation of the homepage and any other pages which are
to be submitted.
But also included in the optimization is a
revision of what are called the meta-tags. The
meta-tags are a part of the underlying code. the code is
that part of the website which is not seen on the Internet, but
can be accessed under the "view" button on the browser standard
toolbar. Once the view button is pressed, pay "source" button
will appear, and if that button is clicked on, the code will
appear on the monitor.
Once the source code is viewed, meta-tags
encompassing the site's title, description and keywords
should be inserted in the <head> portion of the code.
The page, as it appears to the public, should
also be optimized as to clarity and load speed.
As to Site Classification, many search
engines require the submission to be accompanied by a category
which briefly describes the nature of the website.
With regard to Landing Pages, it is
frequently to your advantage to create landing pages which are
linked to the submitted page. These landing pages must be highly
targeted to the subject matter of the submitted page as well as
being greatly optimized for the search engines.
Finally, the transmission of this information
must be communicated to the search engines that one has
chosen. This transmission any to be done manually, by software
programs made for that purpose, or a combination of both.
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